Case Study

How Heartland Rehab increased booking conversions and extended patient access around the clock

A busy physiotherapy clinic adopted a unified communication platform to handle growing patient enquiry volume — turning more conversations into confirmed appointments without adding front desk capacity.

Physiotherapy Zeya
18%
Booking conversion rate
7%
First contact resolution rate
24/7
After-hours patient coverage
Heartland Rehab

A high-volume general practice managing growing patient communication demand

About the Clinic

Heartland Rehab is an active physiotherapy practice serving a broad patient community. With high daily call and message volumes, the front desk team manages a wide range of patient interactions — appointment bookings, rescheduling, clinical enquiries, and after-hours requests — simultaneously and across multiple channels.

The Opportunity

Modernising the communication layer to convert more enquiries into booked appointments. As patient volume grew, Heartland’s front desk team was managing manual appointment reminders, provider schedule coordination, and multi-channel inbound messages concurrently — a natural pressure point for any busy general practice operating at scale. Patients reaching out after hours had no path to an immediate response, creating missed booking opportunities and lower first-contact resolution. Leadership recognised that the right communication infrastructure could close these gaps without increasing headcount — and moved proactively to implement it.

What Zeya enabled

Unified inbox. All patient messages from Whatsapp, email routed into a single managed queue — removing channel-switching and ensuring every enquiry was visible and actionable.
Automated appointment reminders and provider confirmations. Structured reminder sequences sent to patients ahead of appointments, alongside automated daily schedule confirmations keeping providers informed without additional admin effort.
After-hours coverage. Automated responses to patient enquiries outside operating hours, enabling booking requests and FAQ resolution 24/7 — with no staff required to be on call.
Integration of EHR: Zeya was integrated with Plato to further automate key administrative workflows, reducing the manual steps required to manage patient communications end to end.
Outcomes

Outcomes

Measured improvements across three operational areas

+18%
Booking conversion rate. More enquiries converted to confirmed appointments — driven by faster daytime responses and after-hours capture that previously fell through.
+7%
First contact resolution. Staff resolve patient needs, answer questions, and confirm bookings in a single interaction — reducing back-and-forth and call volume.
24/7
After-hours coverage. Patients contacting the clinic evenings or weekends receive an immediate, helpful response — no enquiry left unanswered until the next business day.

Customer Testimonial

“We didn't realise how many patients were reaching out after hours and just not hearing back until we looked at the data. Zeya changed that completely. Enquiries that come in after hours are now met with an immediate response and converted into booked appointments by the time we open. It's essentially extended our effective operating hours without adding any staff.”
Balaji Prem Chand, CEO, Heartland Rehab

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